Why add JSON-LD to my site?

Structured data helps Google understand what your page is about, which unlocks rich results — FAQ accordions, HowTo step cards, star ratings, recipe cards with images, price ranges, event times, and more. Pages with rich results typically see higher click-through rates than plain blue-link entries.

Does schema markup directly improve rankings?

Not directly, but indirectly yes. Google says schema is not a ranking factor, but richer SERP listings drive more clicks, and higher CTR correlates with better positions over time. Also, some result types (recipes, events, how-tos) require structured data to appear at all.

Where should the JSON-LD go?

Inside a ` ` tag. Google accepts it in ` ` or ` `. Most CMSs put it in ` ` via a plugin or template. You only need the generated snippet — the raw JSON the tool gives you is the contents of that script tag.

Schema Markup Generator (JSON-LD for SEO)

SEO & Marketing· 10 tools

Free JSON-LD schema markup generator for SEO. Fill out a form for Article, FAQ, HowTo, Product, Recipe, or LocalBusiness and get ready-to-paste JSON-LD that conforms to schema.org and Google's Rich Results requirements. Output is wrapped in a `<script type="application/ld+json">` tag — drop it into your HTML `<head>` or body.

Headline

Author

Image URL

Canonical URL

Published

Modified

Publisher name

Publisher logo URL

JSON-LD snippet

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "10 Best Study Apps for Students in 2026",
  "image": [
    "https://example.com/cover.jpg"
  ],
  "author": {
    "@type": "Person",
    "name": "Jane Doe"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Example Publication",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.png"
    }
  },
  "datePublished": "2026-04-20",
  "dateModified": "2026-04-22",
  "mainEntityOfPage": "https://example.com/blog/study-apps"
}
</script>

Frequently Asked Questions

References

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Frequently Asked Questions

References and sources

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